Interior designer, fashion consultant, mother of two and Bachelor-degree-holder in Economics all rolled into one, Nida Shay certainly isn’t your average fashion business-person. Not only has she got a lot more to offer, she goes all out, and international. How did she achieve so much at such a young age? Well, FUCHSIA tells her story.
Born and raised in Abu Dhabi, Nida put a lifelong dream on hold when Art as not supported at school, and Finance was deemed the safer choice at home. Having completed her Bachelor degree in Economics at the University of Manchester, Nida joined Citibank. Unable to control the urge to be in the creative field any longer, she decided to take fate into her own hands by applying quietly to Parsons School of Design in Paris (for Fashion Design), and the University of Sorbonne (for an intensive French course). Determined now to follow her dreams, she approached her parents after getting accepted in Paris.
Despite initial reluctance, her parents gave her the go-ahead and, soon enough, Nida was off to Paris. Upon visiting her, they realised how well she was doing and started to take more interest in her work, encouraging her to start her own line upon return to Abu Dhabi. Soon after completing her courses, Nida married the love of her life, Shaheryar, and they moved to Dubai. A year later, they moved to Singapore, which has been home for the last 6 years.
FUCHSIA: When did u realise you had a knack for designing?
FUCHSIA: How was your experience back home after your return from Paris?
FUCHSIA: How did you switch between fashion and interior designing?
FUCHSIA: Did your move to Singapore disrupt all that you had going for you in the Middle East?
FUCHSIA: How do you stay inspired enough to manage a business here and in Dubai?
FUCHSIA: Has the Singapore market been a disappointment after such great accomplishments?
FUCHSIA: Who is your main clientele?
FUCHSIA: What’s the inspiration behind your designs?
FUCHSIA: What kind of collections do you create?
FUCHSIA: You use a lot of bold embellishments on cuts which are pretty straight forward.
FUCHSIA: Do u follow the mainstream fashion or do u prefer to create your own trends?
FUCHSIA: Have u hosted it or been a part of any fashion shows or styled any celebrity?
Nida Tahir Shaheryar is a fashion designer and founder of NIDA SHAY, a bespoke clothing line using delicate craftsmanship of Pakistani artisans. The line aims to support the traditional methods of handwork by using it in a modern concept to have a global appeal. Each pattern is hand designed and hand embroidered and takes numerous dedicated hours and weeks to complete.
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